JD SPORTS MIRROR & SOCIAL POSTS
For JD Sports’ Back to School campaign, I designed key visuals for an activation at their flagship store in Kalverstraat, Amsterdam. Shoppers had the chance to win tickets to the Fire Is Gold Festival by taking a photo in front of a specially designed mirror installation
I was responsible for designing the mirror, ensuring it aligned with JD Sports' branding while making a bold statement in-store. Additionally, I created an email banner to drive engagement and encourage participation, as well as Instagram posts to promote the activation and amplify its reach. This campaign blended retail design, digital engagement, and social media strategy to create an impactful brand experience.
Services
Date
August 2022
Branding / DTP / Digital design
Mirror sticker
The mirror design process involved refining the layout with the provided artwork and creating multiple iterations with different color combinations and sticker designs to find the best visual approach.
The design focused on aligning with JD Sports' branding while maintaining consistency with the supplied assets. Experimenting with variations ensured a bold, impactful look that seamlessly fit the campaign aesthetic.
Floor sticker
Instagram post
Instagram posts were designed to optimize promotion. Ensuring maximum visibility and amplifying the campaign’s reach, while an email banner was created to drive engagement and encourage participation.
Email banners